2017 SBS Tournament of Champions — The real start of the PGA Tour season
Welcome back to the 2017 series of GOTM previews! This week, the Tour starts it’s two week stretch in Hawaii, while the rest of us are stuck in the cold continental (I’m presuming at least) US. Here’s what to watch for, and some music, as always.
Shoutout to the flute in the chorus here. Can it be a chorus without lyrics? I’m gonna say yes.
What the hell is SBS?
My first attempt at figuring out what SBS logically involved I searched Google. Which for a hot sec led me to believe that SBS referred to this Australian Broadcasting Company thing. I half rationalized it by thinking that Hawaii was like, almost in Australia, so that’s not unreasonable for an Australian Company to sponsor the tournament! Yeah, that was dumb.
Then off to looking at wikipedia, where I hit an article that disambiguates SBS, and instead of having one company stick out as the sponsor, I was left with something like 50 different SBSs. I actually started clicking on all of the links there, trying to match the logo from the wikipedia page to the tournament’s logo, and then also realized that was really dumb.
Finally, after searching PGA Tour dot com and finding nothing, I landed on the tournament’s wikipedia article which chronicled the saga of title sponsorships for the event. SBS refers to Seoul Broadcasting System and actually was the title sponsor back in 2010. Hyundai took that over in 2011 (both Korean brands), while SBS was still a sponsor, though not title-wise. A little change up last year, with Northern Trust taking over a FedEx Cup event, Hyundai, who “is headquartered and heavily invested in the greater Los Angeles area” will take over the event at Riviera, and SBS is back titling the ToC!
Excellent sleuthing by me, and all that was left to do was edit the tournament’s wikipedia article with the new information. Though really, you’d think the PGA Tour would do a little more at making it easy to figure out who’s sponsoring their events. But that’s just me.
No issues with the NFL Playoffs
My first thought when thinking about watching this weekend’s action was about how in the world the PGA Tour could expect anyone to watch the golf, when I know everyone here is going to be glued to their TVs watching the Packers take down the Giants at Lambeau. And then I realized I was an idiot because the Tour is off in Hawaii, meaning that the action will just get started over there right after the Packer’s victory.