Tagged: Rees Jones

TOUR Championship by Coca-Cola — Why are all the letters in “tour” capitalized?

MinLast tournament of the year! Only 30 players left at East Lake (excluding Hunter Mahan who said screw it and is playing over in Europe this week). Who’s gonna win? Will the $10 million giant check that I assume the winner gets fit in their pocket? What does Morgan Pressel look like in a video game? Find out below!

About the Sponsor

Compared to pretty much every other sponsor on the PGA Tour, Coca-Cola has got to seem like the odd one out. I mean we got insurance companies, we got car companies, we got banks, and we got … soda?

Honestly, I'm not that big a fan of Coke.

Honestly, I’m not that big a fan of Coke.

I suppose it fits because Coca-Cola is based in Atlanta, and they they are sitting on an pile of cash with a market cap of over 168B. Geez who knew you could make that much money in soda?

Well obviously Coca-Cola isn’t going to put all it’s carbonation in a drink that goes well with whiskey, so I looked up some of the other ways they make dat money. They own a couple other brands of beverage, including Minute Maid, Sprite, and Barq’s, but by far the most interesting way Coke has made money is by buying Columbia Pictures in 1982 forĀ $692 million and selling it in 1989 to Sony for $3 billion. Not a bad return for 7 years. In reality though, I guess Coke is just one of those brands the pretty much everyone everywhere likes. And the fact that they distribute in 200 countries doesn’t hurt.

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