Tagged: Bobby Jones

TOUR Championship by Coca-Cola — Why are all the letters in “tour” capitalized?

MinLast tournament of the year! Only 30 players left at East Lake (excluding Hunter Mahan who said screw it and is playing over in Europe this week). Who’s gonna win? Will the $10 million giant check that I assume the winner gets fit in their pocket? What does Morgan Pressel look like in a video game? Find out below!

About the Sponsor

Compared to pretty much every other sponsor on the PGA Tour, Coca-Cola has got to seem like the odd one out. I mean we got insurance companies, we got car companies, we got banks, and we got … soda?

Honestly, I'm not that big a fan of Coke.

Honestly, I’m not that big a fan of Coke.

I suppose it fits because Coca-Cola is based in Atlanta, and they they are sitting on an pile of cash with a market cap of over 168B. Geez who knew you could make that much money in soda?

Well obviously Coca-Cola isn’t going to put all it’s carbonation in a drink that goes well with whiskey, so I looked up some of the other ways they make dat money. They own a couple other brands of beverage, including Minute Maid, Sprite, and Barq’s, but by far the most interesting way Coke has made money is by buying Columbia Pictures in 1982 for $692 million and selling it in 1989 to Sony for $3 billion. Not a bad return for 7 years. In reality though, I guess Coke is just one of those brands the pretty much everyone everywhere likes. And the fact that they distribute in 200 countries doesn’t hurt.

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The Masters — A Tradition that Keeps Getting Better

It’s time for the Masters! Time for golf at Augusta! Time for Jim Nantz! Time for the Masters theme song! Yup the Masters has a theme song. What other tournament has a theme song? (By the way, put this video on in the background on repeat when reading this).

The Drive Chip and Putt is over (thankfully, as “special” and “amazing” an experience that was for the kids, I’d rather have watched JB Holmes birdie the first four holes during the Shell Houston Open’s final round), and the practice rounds are under way, with the first round on Thursday looming like the opening round of a major does. Get ready for golf, green grass, and awkward handshakes! It’s the Masters 2015 preview.

About the Sponsor

We all knew the Masters was unique in that it doesn’t need sponsors. It isn’t the “Waffle House Masters”. It isn’t the “Masters Presented by Waffle House” either. So I was questioning whether or not I should even include this section. Of course the answer is yes! In fact these companies deserve this section even more than normal tournaments because their name isn’t mentioned with the tournament name. In fact their name isn’t even mentioned on the Masters website. Seriously. I couldn’t find anything there that mentioned who’s paying the rich white guys and Condoleezza Rice a ridiculous amount of money and not get mentioned anywhere.

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